AUTOMATION OF CUSTOMER HISTORY GENERATION OF CRM-SYSTEM IN LARGE TRADING COMPANY
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Annotation: A study of the synchronization of the computer with the telephony server is being carried out. The principles and approaches to reducing the time spent generating cus tomer history by call processing operators are discussed. The article analyzes the principles and approaches to building the architecture of an application capable of automating the generation of a client history in a CRM system of a large retail enterpris e. An application architecture is being developed that can interact with various telephony servers. Possible alternatives to modern computerized telephony are considered.
Keywords: CRM, telephony, automation, IIS, ERP
For citation: Chernyshev A.V., Tomashevskaja V.S. Automation of customer history generation of crm-system in large trading company // Electronic Scientific Journal IT-Standard. – 2022. – No. 1. – pp. .